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Our signature program, The Choose Love Enrichment Program™ is a no cost Infant, Toddler, and Pre-K through 12th grade, Lifespan, Social and Emotional Learning program that teaches educators and students how to choose love in any circumstance and helps them become connected, resilient, and empowered.


You can create a Choose Love culture in your home or community with our fun, easy-to-learn Extension Programs: Choose Love at Home, Champions Choose Love, and Choose Love for Community Leaders and Businesses.


Anyone can be part of the solution for a happier, more loving and more peaceful world — take our interactive Pledge to Choose Love to turn an angry thought into a loving thought.

The Choose Love Formula

Jesse McCord Lewis

Inspired by the chalkboard message “Nurturing, Healing Love” left by Jesse Lewis prior to his murder at Sandy Hook Elementary School on December 14th, 2012, the Choose Love Formula is the foundation of our programs.

These four character values are easy to learn and, when practiced with fidelity by individuals, can strengthen their resilience, ability to manage emotions – and even their physical health.

However, when learned and practiced by a group of individuals, these four character values exponentially improve connection and provide a unifying set of behaviors, attitudes and goals that create a culture of “Nurturing, Healing Love” where students, educators, school staff, parents and entire communities feel safe and supported.

To date, Jesse’s message and the Choose Love Movement have reached over 1 million children, worldwide.

Courage is the willingness and ability to work through obstacles despite feeling embarrassment, fear, reluctance, or uncertainty.
Students learn that gratitude is mindful thankfulness and the ability to be thankful even when things in life are challenging.
Forgiveness means choosing to let go of anger and resentment toward yourself or someone else, to surrender thoughts of revenge, and to move forward with your personal power intact.
Compassion in Action:
Compassion is the understanding of a problem or the suffering of another and acting to solve the problem or alleviate the suffering. Students apply their empathy and communication skills to support one another through compassionate action.

Benefits of Practicing the Formula

• Less anxiety and stress
• Less fearful (in the present and future)
• Enhanced self-esteem
• Improved ability to express oneself and one’s feelings
• Increased self-awareness
• Willingness to try difficult tasks

• Positive attitude towards self and others
• Improved attitude about school and learning
• Showing appreciation and kindness towards self and others
• Increased mindfulness
• Ability to see other perspectives and show empathy

• Healthier relationships and deeper connections
• Better emotional self-regulation
• Less aggression and anger
• Better able to handle personal/social issues that arise
• Improved resilience
• Improved decision-making skills
• Heightened self-management

• Enhanced connections and relationships
• Able to respond in a loving manner
• More caring and concern shown to others
• Improved social skills
• Social and Moral Awareness

• Improved focus and attention to task
• Eagerness to learn
• Improved self-confidence as a learner
• Improved emotional intelligence

Choose Love Programs WORK!

Within a few days of teaching the first lesson I overheard one of my students tell another student to just take a brave breath and they will be okay. THANK YOU for empowering my students with lifelong skills!”
– Teacher, Elementary School in Stamford, Connecticut

of survey respondents said they have seen an improvement in classroom climate and in students’ overall behavior.

You Can Be Part of the Solution

Our programs are NO COST – please help us keep them that way!

Help us get the Choose Love Enrichment Program into every school in the world – we’ve created an online toolkit to support your efforts!

Can you help connect us with corporate sponsors and/or grants and gifting opportunities? We’d love to talk!

You can initiate a ripple effect for change with just ONE thought … and help us spread the message!